Dunkin’ is set to enthrall Marvel fans with an ambitious campaign surrounding the upcoming film "Avengers: Doomsday", launching in theaters on December 18. The campaign features actor Channing Tatum reprising his role as Gambit alongside H.E.R.B.I.E., the beloved robotic aide of the Fantastic Four, in a vibrant new commercial that aims to engage audiences beyond the cinema.
The exciting collaboration not only showcases Tatum in a playful setting but also heralds the arrival of special events and character-inspired menu options at Dunkin’ locations nationwide. This initiative is designed to immerse fans in the Marvel Universe while satisfying their cravings for Dunkin’s signature offerings.
Channing Tatum Returns as Gambit
In a new commercial titled "MUNCHKIN Incursion", Tatum's Gambit makes a humorous pit stop for a Dunkin’ coffee before confronting the monumental challenges posed by "Avengers: Doomsday". The ad captures the whimsical dynamic between Gambit and H.E.R.B.I.E. as they share a moment over an Iced Captain'ccino, which highlights the film's looming threats. This creative direction is aimed at blending the superhero narrative with everyday moments, making it relatable for fans.
Immersive Restaurant Takeovers
Starting November 17, Dunkin’ will transform four restaurant locations into immersive Marvel-themed environments, each dedicated to a specific iconic group or character. These epic transformations will be available in:
- Los Angeles: A Fantastic Four-themed restaurant at 6201 Hollywood Blvd., celebrating Marvel’s First Family.
- Chicago: An X-Men-themed experience at 10 West Chicago Ave., highlighting the legendary mutant team.
- New York City: An Avengers-inspired venue at 102 8th Ave., honoring Earth’s Mightiest Heroes.
- Boston: A Doctor Doom takeover at 209 N Harvard St., showcasing one of Marvel’s most notorious villains.
These locations will remain themed until early December, giving fans a unique chance to explore the Marvel Universe while enjoying their favorite Dunkin’ beverages and treats.
The Avengers: Doomsday Menu
Dunkin’ is also rolling out a themed menu as part of the campaign, featuring a variety of beverages and treats inspired by the characters in "Avengers: Doomsday". Among the highlights are:
- Iced Captain'ccino: A bold blend of espresso and caramel served over ice.
- Clobbered Cloud Latte: Espresso combined with toasted white chocolate flavor, topped with Cookie Butter Cold Foam.
- Wakandan Daydream Refresher: A berry-infused refresher with oat milk, inspired by Black Panther.
- Optic Blast Lemonade: Sweet-tart lemonade infused with blue raspberry flavor, reflecting Cyclops' powers.
- Doom’s Orders Energy: A fizzy drink made from green apple and sparkling water, inspired by Doctor Doom.
- Doom Cloud Latte: A delicious blend of espresso, mocha, and sweet cold foam.
Additionally, fans can enjoy a selection of exclusive donuts, including:
- Doomsday Donut: A chocolate-filled donut adorned with green and chocolate sprinkles.
- Avenging Donut: A cotton candy-filled treat topped with colorful icing representing the Avengers.
- Doomsday & Avenging MUNCHKINS®: Specially themed donut holes inspired by the film.
This character-driven menu offers fans an opportunity to indulge while celebrating their favorite superheroes and villains.
Limited-Edition Collectibles
Beyond food and drink, Dunkin’ has curated a collection of limited-edition collectibles for fans to cherish. These items include:
- Doctor Doom 25-Count MUNCHKINS® Tin: A collectible tin designed after Doom’s iconic mask, available with a 25-count purchase.
- Avengers: Doomsday-Themed Tumblers: Featuring designs inspired by various Marvel characters.
- Color-Changing Mug: A mug that changes color when filled with a hot beverage, unveiling theme graphics.
- Glove Cup Sleeves: Collectible sleeves decorated with characters like Doctor Doom and Black Panther.
- Character Cup Sleeves: Featuring unique artwork celebrating the Marvel Universe.
These collectibles, along with themed menu items, provide fans with a tangible piece of the Marvel experience.
Engaging Fans with Unique Experiences
The collaboration between Dunkin’ and Marvel Studios is poised to create memorable experiences that resonate with fans of all ages. Jill Nelson, Dunkin’s chief marketing officer, emphasized the connection between Marvel characters and their audiences, stating, "Marvel fans have a deep connection to these characters and stories, and collaborating with Marvel Studios ‘Avengers: Doomsday’ has allowed us to bring that excitement into the everyday Dunkin’ experience." This partnership illustrates Dunkin’s commitment to innovation and fan engagement, seamlessly blending culinary delights with the thrilling world of superhero storytelling.
About Dunkin’
Founded in 1950, Dunkin’ has grown to be the largest coffee and donuts brand in the United States, boasting over 14,200 restaurants across approximately 40 global markets. As part of Inspire Brands, Dunkin’ continues to innovate and deliver quality offerings to customers, tying in pop culture elements such as the Avengers franchise to enhance customer experiences.
About Marvel Studios’ “Avengers: Doomsday”
In the film directed by Anthony and Joe Russo, audiences will witness a thrilling crossover as beloved characters from different universes unite against a formidable threat. The film’s cast includes A-list actors such as Robert Downey Jr., Chris Evans, and Channing Tatum, among others, promising an action-packed experience that draws in superhero enthusiasts.
Frequently Asked Questions
Who stars in Dunkin’s new Marvel Studios’ “Avengers: Doomsday” spot?
Dunkin’s new campaign features Channing Tatum as Gambit, who engages in a light-hearted exchange with H.E.R.B.I.E., showcasing their enjoyment of Dunkin’ treats.
What can fans expect from Dunkin’s restaurant takeovers?
Four Dunkin’ restaurants will undergo transformations into immersive Marvel-themed environments, with each location representing a different Marvel character or team, available until early December.
When is the Avengers: Doomsday menu available at Dunkin’?
The limited-time menu featuring themed items started on November 4 and is available at participating Dunkin’ restaurants nationwide.
What collectibles are available for Marvel fans at Dunkin’?
Fans can find a range of collectibles including themed tumblers, color-changing mugs, and special MUNCHKINS® tins, available while supplies last.
Conclusion
By combining the excitement of the Marvel Cinematic Universe with delightful food and collectible merchandise, Dunkin’ is ensuring that fans have an enjoyable and memorable experience leading up to the release of "Avengers: Doomsday". With innovative marketing strategies and unique offerings, Dunkin’ not only attracts superhero enthusiasts but also strengthens its place in the culinary landscape of America.
Source: Dunkin' Donuts